12/20/2023 0 Comments Wechat vs whatsapp 2018![]() To put that in context, its new user base is the equivalent in size of Brazil’s entire population. ![]() But it’s had a particularly buoyant year across the whole of Asia: between Q1 2013 and Q3 2014, WeChat’s membership base in APAC grew by an impressive 150% – with the service adding an extra 200 million users. WeChat remains wildly popular in its home nation of China, where the vast majority of online adults are users. This gap is much bigger within APAC, though, where WeChat has an audience nearly 2.5x bigger than that of Messenger. That’s an impressive level of reach, and one which puts it around 50 million users ahead of its next closest rival (Facebook Messenger, on 20%). Nearly a quarter of the world’s internet users aged 16-64 are now using WeChat on a regular basis, with the figure just short of 40% in Asia Pacific. As our chart shows, this dominance has continued as 2014 has unfolded, with WeChat enjoying a particularly high penetration rate within the APAC region. But as we approach the midway point of the current decade, what does the mobile messaging landscape actually look like? With GlobalWebIndex’s data allowing all messaging apps to be tracked in a comparable away across 32 different countries, which service is in pole position?Įarlier in the year, we noted that Tencent’s WeChat was the number one chat app globally. With people no longer wanting to share everything with everyone on social networks, mobile messaging apps have become the ideal place for both one-to-one and group conversations.Īs this has been happening, we’ve witnessed a string of high-profile acquisitions as well as the launch of numerous new features and functionalities. Secondly, and just as significantly, internet users value the fact the messaging apps are free (45%), quick/easy to use (41%), private (29%) and fun (27%). Firstly, smartphones have quickly established themselves as an integral part of our daily routines and communication behaviors globally, 80% of online adults now own a smartphone and three quarters say that they are regularly using the mobile internet. The reasons behind the explosion of mobile chat tools are pretty clear to see. As a result, the numbers using mobile chat services have been seeing strong quarter-on-quarter increases – with the total global audience growing by 40% since the start of 2013. From market to market, we’ve seen conversations migrating away from the big social networks and SMS/MMS services as more and more people carry out their conversations via dedicated mobile messaging tools. In the world of digital, 2014 has been the year of the mobile messaging app. We are sharing for our readers, hope you enjoy! ![]() GlobalWebIndex, a market research company that conducts the world’s largest multi-market research study on online consumer behaviors and trends, covering 32 markets and representing 89% of the global internet audience, published the following blog post about 2014 mobile trends and how WeChat stacks up in the mobile messaging arena. ![]()
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